In a sickening marketing ploy, Farm Pride Eggs is currently selling battery cage eggs in boxes marked with the National Breast Foundation trademark pink ribbon/colours, donating 10 cents from each carton sold to breast cancer research. The exploitation is three-fold:

1. the hens suffer non-stop crammed in tiny wire cages in huge windowless sheds never being able to walk or even stand up straight. Many hens suffer prolapses from laying so many eggs.
2. the money that consumers spend with good intentions to help women stricken with breast cancer puts profits back into the pockets of the battery egg producers.
3. the donated money is used to fund cruel animal research, which means lethal experimentation upon terrified captive animals. (visit humanecharities.org.au for a list of charities that don’t test on animals).

The further irony is that one of the leading causes of breast cancer (and cancers in general) is a diet high in animal protein and saturated animal fats, so the Breast Cancer Foundation is actually helping to endorse a product that they should really be warning consumers against! The Hens Need Your Help! Please email the National Breast Cancer Foundation. Thank them for their concern to help women with breast cancer but let them know that animal abuse is never acceptable. Ask them to pull their PINK RIBBON EGGS campaign (as what woman anywhere would want to permanently lock up hens in cages so small they can’t move!) and to stop endorsing the consumption of animal products that are known to promote cancers, including breast cancer. Let them know that you refuse to support their organisation until they pledge to only fund research without animal experimentation. National Breast Cancer Foundation: info@nbcf.org.au